Nederlands
Lecturing / Speaking
Erik Schoppen, MFA
Building Brands and Brand Equity
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As a brand and management consultant/author Erik Schoppen offers up-to-date insights and practices in the field of cognition, (brand)perception (experience & usability), and strategic brand and design management (building brand equity).
In March 2010 his revision of the Benelux Edition of Strategic Brand Management (Kevin Lane Keller) was published by Pearson Education. What makes his lectures unique, is the rich pallet of subjects he discusses, from neurology, perception, cognitive psychology, marketing, branding to design. He makes unexpected associations between these fields that sometimes lead to surprising results. He is also a master at reducing complex subject matters to intelligible dimensions, making him an original, versatile and sought-after speaker. More than anybody else he knows how to captivate his audience by his right-to-the-point analyses, salacious propositions and catching humour. Through his many years of experience as a lecturer and consultant he not only knows how to teach his audience about their own conscious, brand behavior and emotions, but he also knows how to inspire them - provided with new insights and practical knowledge - to do something with this knowledge. He lectures Brand Management at the Post-graduate Course, School of Management and University of Groningen, and Brand & Design Management and Neurosciences (cognition, perception and consumer behavior) at the Hanze University of Applied Science, Groningen. |
'An exceptionally apt and pleasant speaker and an inspiring sparring-partner in
(strategic) panel discussions. I can only warmly recommend him.'
Ruud de Vries, Marketing Manager Hooghoudt
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