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Book Revision Strategic Brand Management - Benelux 3rd Edition
Miazo revises, translates and localizes Strategic Brand Management, Benelux Edition.
Publisher Pearson Education asked Miazo to edit, translate and localize Strategic Brand Management (Kevin Lane Keller) for the Benelux market.
This worldwide acknowledged book provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
More then 1000 photos from the personal image banks of the editors Erik Schoppen and Ruud Heijenga are incorporated in this authoritative guide (in American literature considered as the 'brand bible').
Miazo was also responsible for the Book Logo Design.
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Strategic Brand Management deals with brands. Why they are important, what they represent to consumers,
and what firms should do to manage them properly.
The chief purpose is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management - the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
In this book you find the concepts, techniques, and guidelines you need to build and manage strong brands in a competitive global economy: - The role of brands, the concept of brand equity, and the advantages of creating strong brands - The three main ways to build brand equity by properly choosing brand elements, designing marketing programs and activities, and leveraging secondary associations - Different approaches to measuring brand equity, and how to implement a brand equity measurement system - Alternative branding strategies and how to devise brand hierarchies and brand portfolios - The role of corporate brands, family brands, individual brands, modifiers, and how to combine them into sub-brands - How to adjust branding strategies over time and across geographic boundaries to maximize brand equity 
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Strategic Brand Management - 3rd Edition
Building, measuring, and managing brand equity
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This book deals with brands. Why they are important, what they represent to consumers,
and what firms should do to manage them properly.
The chief purpose is to provide a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management - the design and implementation of marketing programs and activities to build, measure, and manage brand equity.
In this book you find the concepts, techniques, and guidelines you need to build and manage strong brands in a competitive global economy: - The role of brands, the concept of brand equity, and the advantages of creating strong brands - The three main ways to build brand equity by properly choosing brand elements, designing marketing programs and activities, and leveraging secondary associations - Different approaches to measuring brand equity, and how to implement a brand equity measurement system - Alternative branding strategies and how to devise brand hierarchies and brand portfolios - The role of corporate brands, family brands, individual brands, modifiers, and how to combine them into sub-brands - How to adjust branding strategies over time and across geographic boundaries to maximize brand equity |