News / Latest Developments in Brand Strategy, Design & Management
Miazo honored with Wijn Marketing Award 2011
Miazo and our client Winetracks International have been awarded the Wijn Marketing Award 2011
for the most innovative brand strategy and marketing campaign: 'Canei invite You?.
Nov 2011
Miazo and Winetracks International succeeded in activating the brand Canei successfully - making it the most popular wine brand in the Netherlands - by integrating social media and traditional marketing tools in an innovative approach. The results show that they convincingly succeeded in reinforcing wine consumption and enhancing the positive perception of wine products. The
'Canei Invite' app lets thousands of Canei fans find each other on the map, offers free (group) chat, and let them share their finest moments.
Excellent underpinned results
The jury considers the utility branded social media program Canei as best practice and an example of professionalism in the industry. In addition, the jury was impressed by the openness towards providing numeral insights into the effectiveness of its efforts. For these reasons, the jury praised Winetracks International and Miazo and rewarded them with the highest honor.
Visit site:
www.canei.com.
XW3 - E-Xtreme Whooshes - Vol. 3
Key Visual Design Motion Graphics Sound Library from Soundlabel.
Oct 2011
Miazo developd the dvd design of X-treme Whooshes, Vol. 3,
the latest motion graphics sound library from Soundlabel.
The design reflects the 'Doppler' type sounds that are largely available in the 'Electronic' collection,
a collection of sounds generated in al kinds of ways, some microphone recordings, some guitars and lots of synthesizers and samplers run through a truckload of effects.
XW3 has 3 main categories, 'Acoustic', 'Electronic' and 'Music' which means that in 'Acoustic' all sounds are recorded with a microphone and very little effects are used on these sounds, just a little de-noising, EQ and compression.
Visit site:
www.soundlabel.com.
EAGLELOCKS - Brand Identity
Oct 2011
Miazo developed the new Eaglelocks brand name and brand identity.
Eaglelocks is a new brand on the market and It wants to become, as an international supplier of reliable acces-control and security products, the leading source of security solutions online.
Award Nomination for Canei Invite You? Campaign
Miazo developed new Canei Positioning / Brand Strategy / Cross-Media Campaign 2011
July 2011
Miazo and our client Winetracks International are nominated for the Product Wine Marketing Award 2011 with the Canei Invite You? campaign.
The Annual Campaign 2011 consists out instore communication, brand activation (Sparkle in the Park event),
'Canei Invite' mobile apps, (social media)
fanpages, and a brand activation
website. The campaign concept and brand strategy was developed in close cooperation with our client to introduce the repositioned brand as successful as possible into market.
Miazo also developed and localized the international portal to promote the sparkling wine Canei worldwide. The portal offers besides brand story, product information and event info, also the social media app Canei Invite You? as a free download. This classic Italian brand, sold in more then 20 countries, revolutionized the winemaking history. Highlichting it's originality, the wine was introduced into market in a special bottle with an exeptionally long neck and twist-off cap, a novelty in the 70s wine industry. Visit site:
www.canei.com.
BWGH - Annual Report 2010/2011
Miazo designs annual report 2010/2011 for Baarsma Wine Group Holding.
June 2011
The design of the financial report reflects the vision and strategy of the group: making a difference in the competitive world of wines.
Baarsma Wine Group Holding (BWGH) is a worldwide wine distributor of quality wines with a fast growing distribution network in all sectors of the wine market in North-West Europe. Established some 30 years ago in the Netherlands, BWGH has evolved into one of the main players in the European wine market. Visit site:
www.baarsma.com.
Happy Energy - Movement for a Happy World
Developing a new universal symbol for positivity and sustainability
Jan 2011
Miazo developed the new unified sustainability symbol for Happy Energy, a young future oriented movement that wants to propagate the positive philosophy of a sustainable society by means of renewable energy and sustainable products and projects that spread 'happy energy'. Inspiring projects that spread 'happy energy' may use the Happy Energy logo as an identifiable and universal symbol. Besdides designing the new symbol, Miazo is also responsible for the website, social media and brand strategy.
The new symbol clearly indicates that we want to live in a world where growth should not have a negative effect on people and our planet's environment.
So Happy Energy is more than sustainable energy. It represents a new culture, the necessary follow-up to the industrial revolution. Because using, sharing and promoting 'happy energy' is not something you do for yourself; you do it for the people you share our planet with, and in order to guarantee a fair future for new generations. Visit site:
www.happyenergy.com.
OOG TV - Network Identity
Oct 2010
Network Identity for OOG TV, a television and radio broadcast station based in the North of Holland.
Miazo developed a modern, clear and friendly visual branding style that can be used on- and off-air, and speaks the right demographic language.
Visit site:
www.oogtv.nl/.
Canei / Brand Loyalty Campaign
Dutch Brand Activation Site & Social Media Campaign
June 2010
Miazo developed the Dutch brand activation site and campaign to promote the wine brand Canei in The Netherlands. The website offers, besides party calendar and music, the possibility to check codes and upload photos (Canei customers can win a Ladies Party). This is campaigned instore by 500.000 necktags with a unique code, and online with banners and a Social Media Campaign on Hyves (The 'Dutch' Facebook). Here Canei is present with a microsite, page skin, gadget, and a branded hyves page.
Php And Mysql For Dummies
Translation and Localization of 4th Edition PHP & MySQL For Dummies
May 2010
Miazo translates the fully updated 4th Edition of PHP & MySQL For Dummies. This book gets you quickly up to speed. It explains the easy way to install and set up PHP and MySQL using XAMPP, so it works the same on Linux, Mac, and Windows.
Miazo translates and localizes this guide for the Dutch and Belgian market.
This book is packed with useful and understandable code examples for Web site creators who are not professional programmers.
Packaging Design - Feet Love Life
Brand Strategy, Concept & Design for new Foot Care Line
April 2010
Miazo developed the new concept & packaging line 'Feet Love Life' for Bevaplast, an international supplier of a broad range of first aid and safety care products, including private labels for retail. The packaging line consists of 4 different product ranges (Treatment, Protection, Care and Relief) in handy take-away bags. Bevaplast focuses on innovation and concept development of new products, and is partner of many lading drugstore and supermarket chains in the Netherlands and Germany.
The Neural Brand® model was used to develop the new concept, strategy and design. The product line consists of four segments that cover all needs within the Feet Love Life range: Treatment, Protection, Care and Relief. All segments have two products that offer a solution to common discomforts in everyday life of feet. The communication is focused on women between the ages of 25-35 years old. The feminin shapes and the appealing design of the packaging are attuned to the emotions and perceptions of this target group.
Jumbo Euroborg Supermarket of the Year
Wine Section Award / Hardys Wines / Instore Brand Experience
March 2010
Supermarket Jumbo (Euroborg) has won the title 'Supermarket of the Netherlands 2010'. Besides winning this title, Jumbo also won an award for best supermarket wine section.
Eye-catcher in the winning wine section was the instore concept for the Australian wine brand Hardys, developed bij Miazo.
Hardys is sold wordlwide and is internationally renowned for its quality, consistency and wine making excellence. The Instore Brand Experience was developed in close cooperation with BWGN.
Strategic Brand Management - Building, measuring, and managing brand equity
Miazo revises, translates and localizes Strategic Brand Management, Benelux Edition.
March 2010
Miazo revised, translated and localized the book Strategic Brand Management, Benelux Edition. Pearson Education asked Erik Schoppen and Ruud Heijenga to edit Strategic Brand Management, written by Kevin Lane Keller, for the Benelux market. Miazo was also responsible for the Logo Design.
The book provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity, and covers almost every aspect of Brand Management.
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Hardys Wines / Instore Brand Experience
'Australian' wining & dining vineyard setting in-store
February 2010
Miazo developed the instore brand activation concept for the Australian wine brand Hardys in the Jumbo Euroborg, the second largest supermarket chain in the Netherlands. By creating an 'Australian' wining & dining vineyard setting in-store, customers get a taste of how to enjoy one of the best and oldest Australian wines brands (and the chance to win one of the two free Hardys wine tasting evenings).
The concept is based on the vision that supermarket retail space can offer a unique experience with premium wine products. Hardys is sold wordlwide and is internationally renowned for its quality, consistency and wine making excellence. The Instore Brand Experience was developed in close cooperation with BWGN.
Maasland Group / New Identity / E-Commerce Site
Integrated all-in-one solutions for access control
January 2010
Miazo developed the new brand identity and e-commerce site for Maasland Group, an internationally operating product & service provider of access security solutions.
Maasland supplies, and give advice about, integrated all-in-one solutions for access control; solutions that secure and protect people and their possessions. The site offers, besides a shop and complete security solutions, a wide range of (electronic) locking products which pdf manuals are magazine-like browsable online. Visit site:
www.maaslandgroup.nl