Brand Strategy Strategic Brand Management

News / Latest Developments in Brand Strategy, Design & Management

Mobile First - Mobile web design

Translation and Localization of Mobile First - Strategic guide to mobile web design
April 2013   Miazo translates Mobile First, the complete, strategic guide to mobile web design, written bij former Yahoo! design architect and co-creator of Bagcheck Luke Wroblewski. This entertaining, to-the-point guidebook about mobile experience, data-driven strategies and battle tested techniques will improve your mobile- and non-mobile design.
Miazo translates and localizes this guide for the Dutch and Belgian market.

Build-Bridge-Bond-methodology - Publication in BrandingNL

Article contribution 'Strategisch merkenmanagement' published in book BrandingNL
March 2013   The article 'Strategisch merkenmanagement', written by Erik Schoppen, co-founder of Miazo, was published in the Dutch book BrandingNL - State-of-the-art-visions of Dutch Professionals. The contribution describes how to build strong brand relationships by brand innovation and product differentiation, using the CBBE-model (Keller) and the BBB-methodology for achieving sustainable brand leadership (Schoppen). Book information

Happiness has a logo - Happy Energy Campaign

'Every relevant era had its own strong symbol. Now its time for a new one.'
March 2013   Miazo developed the Happy Energy 'Happiness has a logo' campaign for TheHappyAdProject, an initiative to use adverstising creativity to bring people closer to that which everone seeks and longs for: happiness.
TheHappyAd Project wants to inspire people during their search.
The Happy Energy ad promotes spreading happiness bij sharing the symbol online by downloading a logo banner from Happyenergy.com

Ontdek Gato, ontdek meer - GatoNegro National Campaign

Miazo developed brand strategy and crossmedia campaign
March 2013   Miazo developed the 'Ontdek Gato, ontdekt meer' campaign and brand activation site(s) to promote the Chillian wine brand GatoNegro, one of the leading wine brands in the Netherlands. The website gatonegro.nl and Facebook page facebook.com/GatoNegroNL offer, besides the brand story movie, the possibility to get a birthday calendar with food pairing tips. This is campaigned online and instore by 150.000 necktags and POS materials.

'Gun Elkaar' Momenten - Two Oceans Facebook Campaign

Miazo developed Social Media campaign
Feb 2013   To help consumers strengthen the bond between each other with the Two Oceans wine brand as the emotional driver, Miazo developed 'Favour Your Friend-moments' on Facebook. Two Oceans wine fans can 'grant' each other a bottle of wine (both sender as reciever get a bottle). This moment can be a 'thank you', a token of love, friendship, a celebration, ed. Visit Facebook: facebook.com/TwoOceansNL

Canei Frozen Fruit Skewers - Canei XMAS Campaign

Facebook Social Media Page
Dec 2012   Miazo developed for the Italian winebrand Canei the Facebook page 'Sparkling XMAS with Fresh Frozen Fruit Skewers". The page offers flavour suggestions and skewer tips that can be 'Liked' and shared. The action page is part of the main campaign concept 'Canei Inspire You?'
The concept is based on the 'social discovery' trend to collect and share inspirational ideas by consumers who share the same interests.
Visit Facebook: www.facebook.com/caneilovers/.

Windows 8 - plain & simple

Translation and Localization of Microsoft® Press Windows® 8 - plain & simple
Sep 2012   Miazo translates the Windows® 8 manual. This plain reference provides simply what you need to run apps, manage your calendar and contacts, organize your files (view, share, and store) on the PC and in the cloud with Microsoft® SkyDrive®, and how to use games, music, and movies.
Miazo translates and localizes this guide for the Dutch and Belgian market.
This book shows in easy-to-follow steps and screenshots exactly what to do, including new techniques and shortcuts.

Adobe Indesign CS6 (classroom in a book)

Translation and Localization of the fully updated Adobe® InDesign® CS6 software guide
Aug 2012   Miazo translates the fully updated Adobe® InDesign® CS6 guide. Creative professionals seeking the fastest, easiest, most comprehensive way to learn InDesign CS6 choose Adobe InDesign CS6 Classroom in a Book from the Adobe Creative Team.
Miazo translates and localizes this guide for the Dutch and Belgian market.
InDesign® CS6 software is a versatile desktop publishing application that gives you pixel-perfect control over design and typography.

BWGH - Annual Report 2011/2012

Miazo designs annual report 2011/2012 for Baarsma Wine Group Holding
July 2012   The design of the financial report reflects the vision and strategy of the group: making a difference in the competitive world of wines.
Baarsma Wine Group Holding (BWGH) is a worldwide wine distributor of quality wines with a fast growing distribution network in all sectors of the wine market in North-West Europe. Established some 30 years ago in the Netherlands, BWGH has evolved into one of the main players in the European wine market. Visit site: www.baarsma.com.

What is Your Fresh Taste? - Canei Summer Campaign

Miazo developed Facebook Social Vote campaign
June 2012   Miazo developed for the Italian winebrand Canei the Facebook social vote page 'What is Your Fresh Taste". The page offers flavour suggestions that can be 'Liked' and shared. The online action pages are part of the main campaign concept 'Canei Inspire You?'
The concept is based on the 'social discovery' trend to collect and share inspirational ideas by consumers who share the same interests.
Visit Facebook: www.facebook.com/caneilovers/.

Fish Trend - Brand Identity
June 2012   Miazo developed the new brand name and brand design for Fish Trend, a trade newspaper and online magazine formula for and by professionals for the Dutch visbranche, offering news, feature 'supply and demand' articles, opinions, and facts. Info: www.fishtrend.nl

Digital Photography For Dummies

Translation and Localization of 6th Edition of Digital Photography For Dummies
May 2010   Miazo translates the fully updated 6th Edition of Digital Photography For Dummies. This full-color guide helps you learn what you need to take pictures, upgrading your equipment, working with focus and exposure, organizing and enhancing your images, and getting them online.
Miazo translates and localizes this guide for the Dutch and Belgian market.
Digital Photography For Dummies, 6th Edition helps you shoot like a pro, edit, print, and share great photos.

Two Oceans - Reintroduction Campaign Dutch market

Miazo developed Two Oceans Brand Strategy and 360° Campaign
April 2012   To reintroduce the South-African wine brand Two Oceans into de Dutch Market Miazo developed the new brand strategy and campaign 'Share Your Magical Place or Moment'. Besides instore brand activation in supermarkets and a new action website, also a Facebook fan page was created where consumers could upload their 'magic moments'. This resulted in a startling 2300 uploads and more than 3000 likes within a week.
The concept is based on the social media trend to share inspirational moments by consumers who share the same interests.
Visit Facebook: www.facebook.com/TwoOceansNL/.

Canei Inspire You? - Canei Spring 2012 Campaign

Miazo developed 'sharing inspiration' brand strategy 2012
March 2012   Miazo developed for the winebrand Canei the Facebook fan page 'It is time for Lemon & Lime". This page is part of the main campaign concept 'Canei Inspire You?' and offers 'lemon beauty tips' that can be shared.
The concept is based on the 'social discovery' trend to collect and share inspirational ideas by consumers who share the same interests.
Visit Facebook: www.facebook.com/caneilovers/.

HTML and CSS For Dummies

Translation and Localization of new Digital Photography For Dummies
Feb 2012   Miazo translates the indispensable introductory reference guide to HTML, XHTML and CSS. The newest edition of this bestselling guide, illustrated in full color, is fully updated and revised for the latest technology changes to the field, including HTML5 and CSS3.
Miazo translates and localizes this guide for the Dutch and Belgian market.
This book provides beginner and advanced coders the tools they need to be proficient at these programming languages.

XW3 - E-Xtreme Whooshes - Vol. 3

Key Visual Design Motion Graphics Sound Library from Soundlabel
Jan 2012   Miazo developd the dvd design of X-treme Whooshes, Vol. 3,
the latest motion graphics sound library from Soundlabel. The design reflects the 'Doppler' type sounds that are largely available in the 'Electronic' collection, a collection of sounds generated in al kinds of ways, some microphone recordings, some guitars and lots of synthesizers and samplers run through a truckload of effects. XW3 has 3 main categories, 'Acoustic', 'Electronic' and 'Music' which means that in 'Acoustic' all sounds are recorded with a microphone and very little effects are used on these sounds, just a little de-noising, EQ and compression. Visit site: www.soundlabel.com.

Miazo honored with Wijn Marketing Award 2011

Miazo and our client Winetracks International have been awarded the Wijn Marketing Award 2011
for the most innovative brand strategy and marketing campaign: 'Canei invite You?.
Nov 2011   Miazo and Winetracks International succeeded in activating the brand Canei successfully - making it the most popular wine brand in the Netherlands - by integrating social media and traditional marketing tools in an innovative approach. The results show that they convincingly succeeded in reinforcing wine consumption and enhancing the positive perception of wine products. The 'Canei Invite' app lets thousands of Canei fans find each other on the map, offers free (group) chat, and let them share their finest moments.
Excellent underpinned results
The jury considers the utility branded social media program Canei as best practice and an example of professionalism in the industry. In addition, the jury was impressed by the openness towards providing numeral insights into the effectiveness of its efforts. For these reasons, the jury praised Winetracks International and Miazo and rewarded them with the highest honor.
Visit site: www.canei.com.

Eaglelocks - Brand Identity
Oct 2011   Miazo developed the new Eaglelocks brand name and brand identity. Eaglelocks is a new brand on the market and It wants to become, as an international supplier of reliable acces-control and security products, the leading source of security solutions online.

Thracian Legends

Introduction Campaign for Bulgarian wine brand Thracian Legends
Sep 2011   Miazo created a new advertising concept 'Taste The History of Homerus' for the Bulgarian wine brand Thracian Legends. The campaign concept is showing the ancient Bulgarian wine history with hidden, but current, 'wine pearls' from the old 'wine world'. According to historical and archaeological sources, Bulgaria would have been one of the first geographic region where vines were planted and wine was produced. The Greek poet Homer already mentions the wine from Thrace in Iliad and Odyssey, 800 BC.
The Bulgarian winery Domaine Boyar offers this wine range exclusive to the Dutch market.

Award Nomination for Canei Invite You? Campaign

Miazo developed new Canei Positioning / Brand Strategy / Cross-Media Campaign 2011
July 2011   Miazo and our client Winetracks International are nominated for the Product Wine Marketing Award 2011 with the Canei Invite You? campaign.
The Annual Campaign 2011 consists out instore communication, brand activation (Sparkle in the Park event), 'Canei Invite' mobile apps, (social media) fanpages, and a brand activation website. The campaign concept and brand strategy was developed in close cooperation with our client to introduce the repositioned brand as successful as possible into market.
Miazo also developed and localized the international portal to promote the sparkling wine Canei worldwide. The portal offers besides brand story, product information and event info, also the social media app Canei Invite You? as a free download. This classic Italian brand, sold in more then 20 countries, revolutionized the winemaking history. Highlichting it's originality, the wine was introduced into market in a special bottle with an exeptionally long neck and twist-off cap, a novelty in the 70s wine industry. Visit site: www.canei.com.

BWGH - Annual Report 2010/2011

Miazo designs annual report 2010/2011 for Baarsma Wine Group Holding
June 2011   The design of the financial report reflects the vision and strategy of the group: making a difference in the competitive world of wines.
Baarsma Wine Group Holding (BWGH) is a worldwide wine distributor of quality wines with a fast growing distribution network in all sectors of the wine market in North-West Europe. Established some 30 years ago in the Netherlands, BWGH has evolved into one of the main players in the European wine market. Visit site: www.baarsma.com.

Happy Energy - Movement for a Happy World

Developing a new universal symbol for a sustainable and positive lifestyle
Jan 2011   Miazo developed the new unified sustainability symbol for Happy Energy, a young future oriented movement that wants to propagate the positive philosophy of a sustainable society by means of renewable energy and sustainable products and projects that spread 'happy energy'. Inspiring projects that spread 'happy energy' may use the Happy Energy logo as an identifiable and universal symbol. Besdides designing the new symbol, Miazo is also responsible for the website, social media and brand strategy.
The new symbol clearly indicates that we want to live in a world where growth should not have a negative effect on people and our planet's environment.
So Happy Energy is more than sustainable energy. It represents a new culture, the necessary follow-up to the industrial revolution. Because using, sharing and promoting 'happy energy' is not something you do for yourself; you do it for the people you share our planet with, and in order to guarantee a fair future for new generations. Visit site: www.happyenergy.com.

OOG TV - Network Identity
Oct 2010   Network Identity for OOG TV, a television and radio broadcast station based in the North of Holland. Miazo developed a modern, clear and friendly visual branding style that can be used on- and off-air, and speaks the right demographic language.
Visit site: www.oogtv.nl/.

Canei / Brand Loyalty Campaign

Dutch Brand Activation Site & Social Media Campaign
June 2010   Miazo developed the Dutch brand activation site and campaign to promote the wine brand Canei in The Netherlands. The website offers, besides party calendar and music, the possibility to check codes and upload photos (Canei customers can win a Ladies Party). This is campaigned instore by 500.000 necktags with a unique code, and online with banners and a Social Media Campaign on Hyves (The 'Dutch' Facebook). Here Canei is present with a microsite, page skin, gadget, and a branded hyves page.

Php And Mysql For Dummies

Translation and Localization of 4th Edition PHP & MySQL For Dummies
May 2010   Miazo translates the fully updated 4th Edition of PHP & MySQL For Dummies. This book gets you quickly up to speed. It explains the easy way to install and set up PHP and MySQL using XAMPP, so it works the same on Linux, Mac, and Windows.
Miazo translates and localizes this guide for the Dutch and Belgian market.
This book is packed with useful and understandable code examples for Web site creators who are not professional programmers.

Packaging Design - Feet Love Life

Brand Strategy, Concept & Design for new Foot Care Line
April 2010   Miazo developed the new concept & packaging line 'Feet Love Life' for Bevaplast, an international supplier of a broad range of first aid and safety care products, including private labels for retail. The packaging line consists of 4 different product ranges (Treatment, Protection, Care and Relief) in handy take-away bags. Bevaplast focuses on innovation and concept development of new products, and is partner of many lading drugstore and supermarket chains in the Netherlands and Germany.
The Neural Brand®-model was used to develop the new concept, strategy and design. The product line consists of four segments that cover all needs within the Feet Love Life range: Treatment, Protection, Care and Relief. All segments have two products that offer a solution to common discomforts in everyday life of feet. The communication is focused on women between the ages of 25-35 years old. The feminin shapes and the appealing design of the packaging are attuned to the emotions and perceptions of this target group.

Jumbo Euroborg Supermarket of the Year

Wine Section Award / Hardys Wines / Instore Brand Experience
March 2010   Supermarket Jumbo (Euroborg) has won the title 'Supermarket of the Netherlands 2010'. Besides winning this title, Jumbo also won an award for best supermarket wine section. Eye-catcher in the winning wine section was the instore concept for the Australian wine brand Hardys, developed bij Miazo.
The concept is based on the vision that supermarket retail space can offer a unique experience with premium wine products. Hardys is sold wordlwide and is internationally renowned for its quality, consistency and wine making excellence. The Instore Brand Experience was developed in close cooperation with BWGN.

Book Revision Strategic Brand Management - Benelux 3rd Edition

Miazo revises, translates and localizes Strategic Brand Management, Benelux Edition.
March 2010   Miazo revised, translated and localized the book Strategic Brand Management, Benelux Edition. Pearson Education asked Erik Schoppen and Ruud Heijenga to edit Strategic Brand Management, written by Kevin Lane Keller, for the Benelux market. Miazo was also responsible for the Logo Design.
The book provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity, and covers almost every aspect of Brand Management. [English  read more] [Nederlands  lees verder]

Hardys Wines / Instore Brand Experience

'Australian' wining & dining vineyard setting in-store
February 2010   Miazo developed the instore brand activation concept for the Australian wine brand Hardys in the Jumbo Euroborg. Jumbo is the second largest supermarket chain in the Netherlands. By creating an 'Australian' wining & dining vineyard setting in-store, customers get a taste of how to enjoy one of the best and oldest Australian wines brands (and the chance to win one of the two free Hardys wine tasting evenings).
The concept is based on the vision that supermarket retail space can offer a unique experience with premium wine products. Hardys is sold wordlwide and is internationally renowned for its quality, consistency and wine making excellence. The Instore Brand Experience was developed in close cooperation with BWGN.

Maasland Group / New Identity / E-Commerce Site

Integrated all-in-one solutions for access control
January 2010   Miazo developed the new brand identity and e-commerce site for Maasland Group, an internationally operating product & service provider of access security solutions. Maasland supplies, and give advice about, integrated all-in-one solutions for access control; solutions that secure and protect people and their possessions. The site offers, besides a shop and complete security solutions, a wide range of (electronic) locking products which pdf manuals are magazine-like browsable online. Visit site: www.maaslandgroup.nl

Build Bridge Bond® - A Brand New Management Methodology

BBB-method for achieving sustainable brand leadership - Building Future-Proof Brands
Oct 2009   Miazo started working with the BBB-method. Build-Bridge-Bond® is a brand management methodology for achieving sustainable brand leadership. The Build-Bridge-Bond®-methodology and management model to build strong brands and sustainable brand relations have been developed by co-founder Erik Schoppen, for strategic brand- and design management issues in which brand perception, brand experience and brand interaction also play a role. Visit website: www.buildbridgebond.com