Company Management Strategic Brand Management

Management

Miazo consists of a keystaff of two highly skilled professionals, supplemented by our network of experienced specialists and business partners. Co-creation, cutting-edge design and profound knowledge of language, stand for an excellent execution.

Erik Schoppen, MFA

Managing Partner
Erik Schoppen, MFA Erik Schoppen (1968) started his art education in 1991 in Groningen at the Minerva Academy, School of Fine Art and Design (BA). In 1997 he received his masters (MFA) in the Advanced Studies in Computer Graphics & New Media at the Hanze University Groningen. From 1997 till 1998 he was AIR - Researcher at the Media-GN Institute, Centre for Emergent Media, where he studied the cognitive, ergonomic and social aspects of information retrieval in new media. In this period he started to give master classes and lectures on New Media Design.
In 2003 he started Miazo with Nathalie Kuilder.
Since 2005 he is attached to the Hanze University Groningen, where he lectures the disciplines brand strategy, communication and interaction, strategic brand management and neurosciences (cognition, perception and consumer behavior) within the specialisation of brand & design management.
In 2010 his revision of Strategic Brand Management
(Kevin Lane Keller) for the Benelux market was published. Besides his lecturing posts he is a much sought-after consultant and speaker.

Drs. Nathalie Kuilder

Managing Partner
Drs. Nathalie Kuilder In 1990 Nathalie Kuilder (1970) moved to Groningen and started her student life. She read English Language and Culture at the Faculty of Arts, University of Groningen. In 1995 she studied General Arts, with a specialisation in translation studies. In 1998 she received her masters (MA).
After her masters in 1998 Nathalie Kuilder set up business as a freelance translator and writer. Her main expertise and experience lies in the following areas: ICT, software, marketing, branding, management and popular science.
In the beginning of 2003 the decision was taken to join forces, resulting in a new partnership under the name of Miazo, an international operating design and translation agency, providing international communication solutions for local and global markets.