Strategic Brand Management

Strategic Brand Management / Building Strong Brands

Brands developed and invested in by a company over time are one of its most valuable assets. They are the effort and knowledge of managing all ingredients that makes a brand successful (logos, symbols, colours, packaging, service, sensory experiences, cultural differences, etc.).
Miazo can be of service in formulating strategic management guidelines to keep brands and companies accessible, consistent and recognizable for global and local markets.

Knowledge Partner / Innovation Management

Miazo is a knowledge partner and gives an honest opinion on important issues and the decisions that go along when innovations are planned, and new ideas and opportunities are translated into marketable concepts. By sharing information, experience and knowledge with our clients, we aim to reduce costs, but at the same time do deliver the highest quality and service possible when we translate client requirements into focused functional solutions. After all, it's not only about having an idea, but most importantly, how to execute that idea.

Miazo revises, translates and localizes Strategic Brand Management, Benelux Edition.
Pearson Education asked Miazo and Ruud Heijenga to edit Strategic Brand Management (Kevin Lane Keller) for the Benelux market. The book provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
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Strategic Brand Management Strategic Design Management Brand Strategy Design Merk Strategie Merkstrategie Merken Communicatie Vertaling Translations International Communication Management Strategisch Merkenmanagement

Brand Strategy