Brand Consultancy / Creating Added Value
Miazo helps to increase the brand product's perceived value to the customer and thereby increase brand equity, by providing (consumer) insights, creative design and usability concepts, and effective communication and marketing strategies. Resulting in increased sales and marketshare, and a better brand salience (top of mind position - when consumers choose your product).
Brand Audit / Reviewing Your Brand
Creating or re-creating an identity or brand enables an organization to re-examine what it is in business for, how to recognize new opportunities, and what its aims are for the long term. From the development of a company or product name to the verbal and visual aspects of shaping your identity, Miazo can differentiate and reinforce your enterprise by helping you review your business to lead it to success. Because a clear strategy is the basis on which to build brands and communicate consistently composed messages.