Brand Dialoge / Conveying Brand Values Through Language
When people think about brands, most people give the impression that what they stand for is mostly about visual elements, like logos and corporate colours.
But when we construct a brand with our thoughts, we use in most cases words (brand associations).
When a brand's tone of voice is consistent, it allows the consumer to recognize its brand and its perceived expectations.
Miazo believes the strongest brands are those that use a brand language that allows the brand to convey its distinctive essence and values or qualities through the associations it uses.